A red smudge on the player’s face decorates the entire Italian Serie A party. The entire face of the Serie A players as well as the matching device are crossed with red ink. This is one of the campaign actions carried out by the Lega Serie A as the Italian League operator along with the WeWorld Onlus.
The organizer of the Italian League, through his official Twitter account, explained that it aims to campaign about anti-violence against women worldwide.
“Today, we present an anti-violence campaign to women that will be shown in the 13th week of Serie A,” the Italian League organizer stated.
This campaign is not the first time done in Serie A. In April 2018, a similar campaign was also carried out. The campaign is called Un Rosso Alle Violenza or which means “Red card against violence”. In football, a red card is issued when there is a fatal violation, so in this case, any violence against women will also be issued.
WeWorld Onlus is an organization that promotes the rights of women, children, and adolescents in Italy and throughout the world. Not only that, when all the players and competition players entered the field, they were also accompanied by little girls who wore T-shirts to support this campaign.
All team captains wear special armbands that support anti-violence campaigns against women and children. In every stadium, several banners and advertising campaigns were displayed to make everyone aware that red cards must be given to the perpetrators of violence against women.
The agenda also becomes the United Nations program which supported the Day for the Elimination of Violence on International Women. The anti-violence campaign seemed to get a lot of support from many parties. The former of Italian national team goalkeeper, Francesco Toldo. Admitted that the agenda involving the Italian League players was very precious.
“Violence is a cultural problem. In this case, our successors should be taught the right values and must show respect in order to solve the problem,”
Being aware of social media importance, they will also use social media as a media campaign. Through social media, the players and their lovers will publish their photos with red-cross faces. The players who were very supportive of this campaign also wrote a description containing everything to fight violence against women with the hashtag #unrossoallaviolenza.
In Italy itself, women are indeed vulnerable over the abusive issue from both spouses and family members. The rate of violence in Italy is also one of the highest in the world.